Amy Morgan

Ms. Morgan joined Spear in 2018 as Vice President of Consulting Strategy. For more than 25 years as a consultant and trainer, and as former CEO of Pride Institute — a nationally acclaimed, practice management consulting company — she and her teams have revitalized thousands of dental practices using management systems proven to help dentists become more secure, efficient and profitable.

Ms. Morgan started working at Pride in 1993 and, through the mentorship of renowned practice management expert Dr. Jim Pride, advanced from serving as a consultant and trainer to leading the organization as chief executive. She led Pride as CEO and owner from 2004 to 2018. 

A prolific speaker, Ms. Morgan has presented throughout North America and Europe and has been featured at every major dental meeting, including the American Dental Association, Academy of General Dentistry and numerous regional organizations. She has also presented customized programs for various study groups and dental companies. 

Ms. Morgan is also an active writer and contributes regular practice management articles to Spear Digest. She has published a wide variety of columns and whitepapers in major dental publications, in addition to self-guided training manuals. Her books — like “Leadership Lessons From the Road: Why Bother, We’re All Nuckin’ Futz!” which is among the best-selling books on dental assisting and practice management — provide real solutions to help doctors and their teams address the daily issues that arise in the evolution of their practices.